INFOSCRIPT: TEXTING FOR PATIENT EDUCATION

Overwhelming volumes of information on the internet leave patients confused and lost. Patients repeatedly tell us that they wish their physician would guide them to the best resources, just as they guide them to the best treatments. 

Ninety two percent (92%) of patient surveyed said they would text for information recommended by their trusted healthcare professional.

Traditional educational brochures are valued but frustrating to physicians.  Annoyance with managing a lot of paper makes traditional educational booklets a less desirable option.  

Patients feel that way too! Only 33% of patients surveyed felt a paper brochure was a convenient way of receiving education.

Printed information becomes outdated the moment it goes to the printer and in a quickly evolving healthcare environment that can be a big concern.  Physicians told us, one of the reasons they are weary about providing a printed brochure  was their concern about out dated information. 

Only 25% of HCPs surveyed felt confident with the content quality of a paper brochure.

Both surveyed patients and HCPs felt that the infoScript and it's unique ability to send periodic education through out the patients journey were likely to impact how patients spoke to doctors about their treatment and condition and whether a patient would comply with an HCP treatment or lifestyle recommendation.  

That is exciting stuff and exactly why we are motivated to make the infoScript a standard of care.