With growing amounts of information and misinformation on the internet, patients look to their physician for guidance.
The infoScript, powered by ecoFiles, is a patient education tool that enables healthcare professionals to "prescribe" trusted content to their patients and caregivers right at the point of care.
Our infoScript team works with providers of trusted education, such as patient advocacy organizations, medical education experts and treatment manufacturers. Together we help put this tool into the hands of health care professionals across the nation and enable the connection to reliable content that patients and their families crave.
Our infoScript team helps education providers determine the content that best serves their audience, develop a custom infoScript tearpad for target healthcare professionals to use and manage and interpret patient user data to improve service to their patient audience.
Overwhelming volumes of information on the internet leave patients confused and lost. Patients repeatedly tell us that they wish their physician would guide them to the best resources, just as they guide them to the best treatments.
Ninety two percent (92%) of patient surveyed said they would text for information recommended by their trusted healthcare professional.
Traditional educational brochures are valued but frustrating to physicians. Annoyance with managing a lot of paper makes traditional educational booklets a less desirable option.
Patients feel that way too! Only 33% of patients surveyed felt a paper brochure was a convenient way of receiving education.
Printed information becomes outdated the moment it goes to the printer and in a quickly evolving healthcare environment that can be a big concern. Physicians told us, one of the reasons they are weary about providing a printed brochure was their concern about out dated information.
Only 25% of HCPs surveyed felt confident with the content quality of a paper brochure.
Both surveyed patients and HCPs felt that the infoScript and it's unique ability to send periodic education through out the patients journey were likely to impact how patients spoke to doctors about their treatment and condition and whether a patient would comply with an HCP treatment or lifestyle recommendation.
That is exciting stuff and exactly why we are motivated to make the infoScript a standard of care.
We have learned that the more attractive the content is to your audience, the higher your engagement will be, through ecoFiles. So, we asked patients what kind of information they were most likely to text for!
Tied for number one? Information about a new treatment or condition and information about living with a condition they have been diagnosed with. Number 3...tips on how to get the most out of the treatments they are already on.
This insight helped us guide the development of the keywords used in every infoScript.
It is essential that the physician think the content is valuable before even considering "prescribing" the content to their patients or caregivers. So we also asked HCPs, which topics they were most likely to recommend information on.
HCPs agreed with patients that information about a new treatment or diagnosis was important, as well as anything that may improve the outcomes of those treatments. But topping their list was any content that can help patient/caregivers communicate with their HCP better!
Guides on what to ask your doctor, glossaries and explanations of test and procedures can make a doctor visit more efficient. This was a valuable insight in developing the infoScript keywords.